About Us

How It All Began...

No matter where I am in the world, horses will always be the key to my heart. That has been my motto for many years now and will be for the rest of my life.

It all started when I was very young, I think I could ride before I could even walk! Since then I've spent more time at the stables than I ever do at home.


Combining my passion for the sport and horses into a business has always been a dream of mine. Then in July 2017 when my partner and I were having a lunch on a sunny Monday afternoon we started brainstorming ideas and just like that Bella Equestrian was born. It is amazing how something so simple like having lunch together can lead to a whole business plan and a new direction for us to head in.
We have worked hard since then to design the right products, testing them to the extreme and making sure we are giving the customer great value for money. 

Then in May 2020 we were given some bad news and due to unforeseen circumstances we had to completely rebrand... but, as sad as it was after all the work we had put in, we took this with a positive mindset and didn't let the negativity of some people get in the way!

When we fall, we dust ourselves off, hold our head high and try even harder the next time. So our “new” brand was developed ... and It will be bigger and better than ever. This stumble only made us even more motivated to succeed...


So where did Brodelle come from? Well its not actually a long story! My horse of a lifetime was called Brody. He was my everything for 14 years until the day he had to pass over to rainbow bridge. Incorporating his name in the new brand still gives me goosebumps... he will forever be in my heart.

As a small business our aim is simple; To ensure we are providing you with quality riding/fitness products that are practical, functional, suitable for all riders in all disciplines and most importantly stylish!

Watch this space... We have lots of exciting plans ahead!

Krystina xx

Bella Equestrian About Us

(Brody.... aka my horse of a lifetime)